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Mastering the Business Model Canvas: From Concept to Application

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A business model is a comprehensive framework that defines how a company operates and generates revenue. It is the blueprint that outlines the company’s approach to creating value for its customers and sustaining itself in the market.


Understanding the business model is crucial for strategic planning and decision-making. It affects all facets of a business, from identifying target markets and customer needs to developing effective sales and marketing strategies. It also plays a pivotal role in shaping the company’s operational processes and identifying potential areas for growth and innovation.