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Mastering the Business Model Canvas: From Concept to Application

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Lesson 2 of 5
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1.2 – Overview of the Business Model Canvas

Steve Johnston November 27, 2023

This lesson is crucial for anyone looking to gain a solid understanding of the BMC and its application in real-world business scenarios. Whether you’re an aspiring entrepreneur, a business student, or a seasoned professional, understanding the BMC is key to developing effective, agile, and successful business strategies in today’s dynamic market.