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Mastering the Business Model Canvas: From Concept to Application

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1. 1 – Introduction to Business Modeling

Steve Johnston November 16, 2023

This lesson is essential for anyone involved in business planning and strategy, whether you are an entrepreneur, a business student, or a management professional. It sets the stage for understanding how modern businesses conceptualize and articulate their strategies and how these practices have evolved over time to meet the demands of a rapidly changing business landscape.

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