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Mastering the Business Model Canvas: From Concept to Application

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Development by Alexander Osterwalder:

The Business Model Canvas (BMC) was developed by Alexander Osterwalder as a part of his doctoral research. It was a groundbreaking tool that introduced a new, visual way of depicting business models.

Adoption in Business and Education:

Quickly gaining recognition for its practicality and ease of use, the BMC became a standard tool in the fields of business development and entrepreneurship education. Its simplicity and effectiveness made it a popular choice among business professionals, academicians, and entrepreneurs alike.