Mastering the Business Model Canvas: From Concept to Application
Module 1 - Introduction to Business Model Canvas1. 1 - Introduction to Business Modeling3 Topics|3 Quizzes
1.2 - Overview of the Business Model Canvas3 Topics|3 Quizzes
1.3 - Why Use the Business Model Canvas?3 Topics|2 Quizzes
1.4 - Real-World Applications and Limitations3 Topics|2 Quizzes
Module 2 - Deep Dive into BMC ComponentsTest TBD1 Topic
History and Origins of the BMC
Development by Alexander Osterwalder:
The Business Model Canvas (BMC) was developed by Alexander Osterwalder as a part of his doctoral research. It was a groundbreaking tool that introduced a new, visual way of depicting business models.
Adoption in Business and Education:
Quickly gaining recognition for its practicality and ease of use, the BMC became a standard tool in the fields of business development and entrepreneurship education. Its simplicity and effectiveness made it a popular choice among business professionals, academicians, and entrepreneurs alike.