Mastering the Business Model Canvas: From Concept to Application

Steve Johnston · November 16, 2023

Course Description:

Welcome to Mastering the Business Model Canvas: From Concept to Application, an interactive and comprehensive course designed to provide entrepreneurs, business leaders, and professionals with an in-depth understanding of the Business Model Canvas (BMC) as a strategic tool for innovation, planning, and communication.

Course Overview:

This course is structured into six progressive modules, each focusing on a specific aspect of the BMC and its practical application in the real business world. Through a blend of theoretical knowledge and hands-on activities, participants will not only grasp the fundamental concepts of business modeling but also learn how to effectively apply these principles to real-world scenarios.

Modules Breakdown:

  1. Introduction to Business Model Canvas: Explore the basics of business models, the evolution of business planning tools, and an introduction to the BMC’s structure and advantages.
  2. Deep Dive into BMC Components: Examine each component of the BMC in detail, understanding their roles, interconnections, and real-world applications.
  3. Applying the BMC: Focus on practical application, including tailoring the BMC to specific business ideas and preparing it for various stakeholders.
  4. Beyond the Basics of BMC: Delve into advanced BMC concepts, variants, and digital tools, enhancing the traditional canvas with modern adaptations.
  5. Creating Your Business Model Canvas: Hands-on module where participants develop their BMC, from concept to a complete strategic canvas.
  6. Critiquing and Improving Business Models: Learn the art of critical evaluation and iterative refinement of business models to adapt to changing business needs.

Learning Outcomes:

  • Develop a solid foundational understanding of the BMC and its importance in contemporary business planning.
  • Gain proficiency in creating, assessing, and refining a Business Model Canvas tailored to specific business ventures.
  • Enhance strategic thinking and decision-making skills with a focus on innovation, adaptability, and value creation.
  • Acquire the ability to effectively communicate and present business strategies using the BMC.
  • Prepare to navigate the dynamic business landscape with a robust, adaptable, and comprehensive business model.

Course Features:

  • Interactive Lectures: Engaging sessions led by industry experts.
  • Hands-on Workshops: Practical exercises to apply concepts learned in real-time.
  • Peer Learning: Opportunities for collaboration, discussion, and feedback.
  • Case Studies: Analysis of successful and challenging real-world applications of the BMC.
  • Supplementary Resources: Access to additional learning materials, including articles, videos, and templates.
  • Assignments and Quizzes: Regular assessments to track and enhance learning outcomes.

Who is this Course for?

This course is ideal for entrepreneurs, business owners, managers, consultants, and anyone interested in mastering the art of business modeling to drive innovation and success in their professional ventures.

“Enroll in Mastering the Business Model Canvas: From Concept to Application and embark on a journey to transform your approach to business strategy and planning”

Steve Johnston

Course Content

Expand All

Module 1 - Introduction to Business Model Canvas

Module 2 - Deep Dive into BMC Components
Lesson Content
0% Complete 0/1 Steps

About Instructor

+8 enrolled
Open Registration

Course Includes

  • 5 Lessons
  • 13 Topics
  • 10 Quizzes