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Mastering the Business Model Canvas: From Concept to Application
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Module 1 - Introduction to Business Model Canvas
1. 1 - Introduction to Business Modeling5 Topics -
1.2 - Overview of the Business Model Canvas3 Topics|3 Quizzes
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1.3 - Why Use the Business Model Canvas?3 Topics|2 Quizzes
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1.4 - Real-World Applications and Limitations3 Topics|2 Quizzes
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Module 2 - Deep Dive into BMC ComponentsTest TBD
Quizzes
Participants 12
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Development by Alexander Osterwalder:
The Business Model Canvas (BMC) was developed by Alexander Osterwalder as a part of his doctoral research. It was a groundbreaking tool that introduced a new, visual way of depicting business models.
Adoption in Business and Education:
Quickly gaining recognition for its practicality and ease of use, the BMC became a standard tool in the fields of business development and entrepreneurship education. Its simplicity and effectiveness made it a popular choice among business professionals, academicians, and entrepreneurs alike.